Industrial markets tend to differ from consumer markets in aspects such as number and size of buyers, demand and buying patterns. The impact of these differences from consumer markets will be discussed during the course, and suitable marketing tools analysed. Business companies are, for example, often dependent on a limited number of counterparts for a large portion of their purchases and sales, which makes interaction with customers and supplier an often appropriate strategy. During the course we will touch upon various marketing aspects relevant for industrial markets, including for example relationships, industrial networks, distribution and technological development.