Strong Business Communication skills are critical to the success of any organization despite its size, geographical location, and its mission. Business communication is intertwined with the internal culture and external image of an organization. It therefore determines what is communicated, by whom, and at what level in the organization. Ultimately, good business communication practices assist the organization in achieving its objectives by informing, persuading and building goodwill with both the internal environment and the external environment.
If organizations are to survive and prosper in the rapidly changing environment, they must continually change the way communication processes are structured and delivered. This global environment forces us to think about communication issues against the backdrop of culture, technology and competition, which continually raise legal and ethical concerns.
- Teacher: Germaine Nirere