This module addresses global issues relevant to international marketing activities. It emphasizes the strategic implications of competition in different national markets and gives an approach and framework for identifying and analyzing the key cultural and environmental characteristics that may affect international marketing students will also learn to develop a formal analytic framework of decision-making based on recent developments in the field of International Marketing through the group project and case studies. This course is designed to provide students with the latest understanding of global issues, disciplines, competitions and the necessary skills in making strategic decisions based on a global perspective.