•The
term marketing means different things to different people. Many think of
marketing as simply “selling” or “Advertising”. Yes, selling and advertising
are part of marketing, but it’s much more. The American Marketing Association
(AMA) defines marketing as
the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients,
partners and society at large.
Without marketing, your potential
customers may never be aware of your business offerings and your business may
not be given the opportunity to progress and succeed. Using marketing to
promote your product, service and company provides your business with a chance
of being discovered by prospective customers
the out come of this course is to be aware of the information above.- Teacher: Gatoya Samuel